Mega Equity Securities & Financial Services Public LTD
A website modernization project and a standalone custom tool to quickly process and file new client registrations.
About the client
Mega Equity Securities & Financial Services Public Ltd (the ‘Company’) is a public joint stock company established on December 17, 1999 and lists around 190 shareholders. The Company operates under the supervision of the Cyprus Securities and Exchange Commission (CySEC) as a Cyprus Investment Firm based on the relevant Investment Firms (IFs) Law, 2002/2003 CIF license number 011/03. Since January 2000 the Company is a Member of the Cyprus Stock Exchange (CSE). In May 2003, CySec granted the Company a license to operate as a Cyprus Investment Firm (CIF). In August 2006 the Hellenic Capital Market Commission granted the Company a license to provide investment services in Greece in accordance with Article 18 of the European Directive on investment services (93/22/EEC). In September 2006 the Administrative Directors of the Athens Stock Exchange, approved the acquisition by the Company of the status of remote members of the Securities Market of the ASE in the operation of the common trading platform between the Athens Stock Exchange (ASE) and the Cyprus Stock Exchange (CSE). In 2013 the Company becomes a member of the XNET network the electronic trading platform of the Athens Stock Exchange that enables Member Firms to offer competitive and cost-effective Direct Market Access to International Stock Markets.
Task A - Web Development
The client already had a website that was designed and developed back in the early 2000s. As outdated as it was, the old website was still working fine and was easy to navigate through which was why the client did not wish to update it sooner. However, the website lacked mobile responsiveness which can be catastrophic in today's day and age as most website traffic comes from mobile devices.
Therefore, we were tasked with modernizing the website and migrating its content. Due to the nature of the client's work, we were asked to preserve some of its existing conservative aesthetics which were a reflection of the company's traditional values.
Step 1 - Content Collection
As a first step, we began collecting relevant media and other material to get started. Soon enough, we realized that the client's existing media was unusable, old, low-resolution content unfitting a new website. Therefore, we reached out to one of our external partners and asked them to modernize the existing logo and collect relevant media material. As you can see, the new logo looks sharper and more up-to-date, and yet it retains the old one's fundamental aesthetics.
Step 2 - Implementation
Once we had all the content required, we started designing templates and creating samples to show to the client. Once approved, we began building the website and migrating the content of the existing website to the new one. Within a few weeks of development and close collaboration with the client, we were able to demo their new website. Based on the feedback received, we applied some finishing touches and finally launched their brand new, modernized website.
Task B - Process Automation
After the successful launch of the new website, the client requested another meeting to consult them on an issue they were facing. As part of their process to register new customers, the client required all new customers to manually fill out several printed documents over 60 pages long. Due to the nature of the client's work, customers were required to fill out personal information such as their name and address multiple times throughout these documents.
We observed that this long, tedious process started a chain reaction. Clients ended up getting frustrated, rushed to fill out the forms, and made mistakes or filled the forms in unreadable writing which resulted in further delays.
Step 1 - Digitalization
All we needed to simplify this issue was a digital version of all the forms the customers were required to fill out. The client provided us with the content and we generated new, digitally fillable forms. Now, customers would be able to fill out their personal information from their computers significantly faster. In addition, they would be able to make changes to the form in case they made a mistake or changed their mind about some of their preferences.
Step 2 - Automation
Cutting down the time required to fill out the forms from several hours to a matter of a few minutes was certainly a significant improvement. But why stop there when you can take it a step further? We created a questionnaire with the most basic and common questions found in the forms.
In addition, our team of Software Engineers developed a standalone custom tool for the client, allowing them to import this questionnaire and automatically generated a prepopulated version of the forms in less than 3 seconds. The generated document would be named after the client and was automatically saved in a folder corresponding to the date it was generated to make it easier to find.
Now, customers are only required to review the documents, add or amend any final details, and then sign.